About Us

MSR was founded in 1971 by motorcycle racing legend Malcolm Smith. What started off as a small accessory business importing throttle and brake cables is now an industry leading motorcycle apparel and hard parts manufacturer.

MSR offers a complete line of riding gear, covering all aspects of off-road riding from competition to dual sporting to adventure riding. Head to toe products with innovative designs and second to none performance.

MSRHP (Hard Parts) is constantly progressing its line of revolutionary products that make your bike perform better, last longer and look more stylish. There is also a complete line of pack-worthy tools and accessoriesd to keep your ride moving.

MSR utilizes exceptional distribution through Tucker Rocky and a continued focus on producing quality products to satisfy its thousands of loyal dealers and customers. From a first time rider to off-road professional Colton Udall, MSR is committed to providing you with a superior product.



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